Bigelow Green Tea – Retail to Club Evolution

A) Designed six item green tea 20 tea bag boxes for Bigelow retail shelf – national.
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B) Success of the item moved it to a 175 count box palletized for clubs.

C) Further sales caused line extension such as:
1) Green Tea Decaffeinated 100 count box
2) Ceylon Black Tea in a 125 count box
Almost all U.S. clubs; BJ’s, Costco, Sam's, carry at least one version of Bigelow Tea products - especially the Green Tea line. This is also sold in Canada and Mexico clubs.

D) Extension of Brand
The Bigelow Green Tea Regular and Decaf as well as the Black Teas are also designed in a line specifically for home and office use in a 100 count countertop “Pop-up” Header display box. more